Market Leverage takes advantage of social marketing

by Bryn Youngblut on July 20, 2008

I just want to state first off that this is not a post trying to promote or put affiliate links to or for Market Leverage (My blog is not Zac Johnson). I am doing a honest review of my thoughts on Market Leverage.

I’m not sure if it’s just me but Market Leverage seems to be doing A LOT of viral / social media marketing and I bet it’s working. The thing with social marketing is it can spread like wildfire through a plethora of media channels.

I signed up for Market Leverage about a month or so ago when I was getting interested in doing affiliate offers. I also signed up with Never Blue Ads at the same time. I’m not going to talk about my experiences with affiliate marketing as I just wanted to give my views on Market Leverage.

First off I don’t like their home page (once you log in). It looks way too unprofessional to me for a company that is definitely more professional then their site makes them look. It lists your stats in a boring black text in the center top of the page. Heres what I mean:

Welcome back: contact@brynyoungblut.com! $$MONEY EARNED$$

After money earned it lists the amount then says your month to date, yesterday and today earnings. It’s not so much that I don’t like how they show the stats on the main page it’s more of how they display it. First off a exclamation point after my email is just lame and looks unprofessional. Second to make it even worse the Excessive amount of money symbols…must I say more.

Next is the offers showing below the stats. It shows new offers and featured offers. To me it looks really ugly but I guess if you don’t really care about what the offers look like and all you care about is finding a good offer to promote then it may not matter much to you. All I’m saying is that personally if I’m going to be putting time and effort into a company I want them to be putting the same time and effort into making their site look professional and appealing.

I’m not even going to get into the links part that shows all the links for the offers. That’s probably the part that I see and right there decide to use a different company because of how messy and cluttered it looks.

Anyways I’m not trying to rip up or degrade Market Leverage. They seem to have a good track record and I myself am not a professional affiliate marketer so with that in mind my opinion should be taken with a grain of rice on this subject. What they are doing that I like are promoting massively through some large blogs such as Johnchow.com, jonathanvolk.com and mixedmarketarts.com with giveaways from iPods, Flip video cameras, USB pens, AMEX credit cards and more. Now just think, if these guys are promoting them then they must be doing something right.

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{ 9 comments… read them below or add one }

1 Collin LaHay July 20, 2008 at 3:45 pm

Thanks for your honest opinion. I agree that the design is pretty poorly done, but I judge an affiliate company by how well it caters to affiliates. ML has a ton of offers, pays on time, and like you said, sponsors great contests. Even if the site looks like it was made in 1999, ML still knows how to help little affiliates like us earn a decent living online. 🙂

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2 moserw July 21, 2008 at 7:52 am

Thanks for the update on Market Leverage. How has it been in terms of sales and earnings?

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3 Nicholas Chase July 22, 2008 at 12:09 am

Bryn, Just signed up for your feed and email subscription today.

I just joined Market Leverage last week. Have not selected any offers yet, as I am building out my web empire site by site.

According to Jonathan Volk’s post today, someone hacked into Market Leverage and reset a destination link to their own site! ARRRGGHHH! Jonathan was really angry as he stated in his post, as the affected party had 20,000+ links being passed through Market Leverage daily! I would love to see the commission results on that guys business! Holy moly!

I am brand new to Affiliate Marketing, joined Click Bank, PepperJam Network, and a bunch of others, and one of JohnChow.com’s ‘free website signup’ deals hosted by midphase.com.

Have a few blogs running, two of them with advertising, one just pure content. I trying to build a community and traffic to my sites, may try some email marketing with OPT-INS. Thanks for the great post and comments! Respectfully, Nicholas Chase http://www.donotreadthisblogunless.blogspot.com

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4 Bryn Youngblut July 22, 2008 at 12:14 am

Hi Nicholas,

Thanks for subscribing and your feedback 🙂

I actually read on Jonathan Volk’s blog today about that also and it looked really bad, I can’t wait to see what the outcome of it is whenever they contact him.

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5 Nicholas Chase July 22, 2008 at 1:01 am

Yes, my Affiliate Manager at Market Leverage emailed me today, that she thought it (the news about hacking ML), was a “misunderstanding?” I have not started any campaigns with them, but hope to soon as they have the highest payouts going. I agree with your navigation and design concerns, they are a fairly recent addition to this space, I’m willing to say that they will do a redesign when things settle in?

My blog http://www.donotreadthisblogunless.blogspot.com, is guilty of some of your complaints, ie subtle ContentLinks embedded in my text, and a few ads running down the right sidebar. I have done this only because I do not know how to build beautiful websites, yet. I have Dreamweaver and Fireworks, so maybe after a while my sites will have that professional sheen we all enjoy?

Jonathan Volk is a friend of mine, I had one physical meeting with him to discuss if I could start an Affiliate Marketing business two months ago. He has commented on my blog(s), and emailed a couple of times. He is very smart, and if can get him to look at my campaigns, I’m sure he would skyrocket my success!

I stay in touch with John Chow and Shoemoney too, and comment regularly on their blogs. Thanks for the quick reply, looking forward to your post’s, they are well-crafted and thought provoking. Respectfully, Nicholas Chase http://www.dontotreadthisblogunless.blogspot.com

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6 Bryn Youngblut July 22, 2008 at 11:56 pm

To be honest I think your blog looks fine. It’s not stunningly visual but it’s not too cluttered and doesn’t deter me away from reading your posts. Anyways good luck with your affiliate marketing and thanks for the compliments, it’s my readers that keep my motivated to blog daily. 🙂

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7 Jen Fluker August 5, 2008 at 2:43 pm

In regards to the “hacker” issue that was mentioned, please see Jon Volk’s blog to see our responses to the situation and to get more detail on the outcome.

Thank you

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8 Andra January 24, 2009 at 4:31 am

Good review about Marketing Leverage. Thank you.

Unprofessional site?

Hmm…. I think Marketing Laverage only focus at customer support be’cuz you said: “Marketing Laverage seems have good track record”.
That’s why the sites doesn’t look professionl.

Hey this only my opinion. Maybe in the future, Marketing Leverage change their site. Who knows?

Social Networking Directory

Andras last blog post..Social Networking for Network Marketers

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9 My Videoke January 29, 2009 at 4:50 pm

Do you know if Market Leverage allows creating a facebook ad and using their links for that ad?

Thanks for the post!

My Videokes last blog post..More parties

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Bryn Youngblut Reply:

I don’t see why they wouldn’t unless it’s stated in the terms not too.

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