I’ve been hesitant to talk about this since not many people do but I think there is lot’s of room in the space so without further adue…
PPV (Pay Per View) is also known as contextual advertising and not many people talk about it, and I have being hesitant too also. Why you may ask? Because it is incredible. You can literally spend $20 and make over $1000 which is a pretty sweet ROI.
PPV is technically Adware, not to get confused with spyware. Adware comes from an ad supported program that a user installed onto their PC, which they agreed to when installing it. PPV allows you to not only bid on keywords but also domains.
Example of setting up a PPV Campaign
The most common ad shown is a full screen popup or if you want popunder.
So let’s say for instance you want to promote a email submit giving away a free Apple iPhone.
For your keywords (I personally prefer targetting websites over keywords) you would be smart to target websites such as:
You can see where I’m going with this.
What will happen is when someone with the adware installed visits one of those websites, your popup will come up with your iphone offer. The conversion rate on something like this would be pretty high, and even if it’s low the bids are usually so rediculously cheap (0.0015 cents) that it won’t matter.
That’s really all there is too it, you can set up new campaigns in literally minutes. The only annoying part is waiting for them to get approved which is usually 1 business day.
What PPV networks should I use?
I personally recommend the following three:
You should sign up for all 3 because it can take a few days to get approved.
I’ve learned a few nice tricks while playing around with various PPV networks which I will share shortly so stay tuned for more.