I read this book a month ago so it’s not totally fresh in my mind but I think I can do an alright job at summing it up. This was the first Seth Godin book I have read and I can honestly say I loved it and I didn’t want to put it down until I was finished. I only ever have time to read when I’m either flying or on vacation lying on the beach, so I started and finished the book while in Cuba in May. I found the book repeated the same ideology a lot about how you simply need to tell a story to your customer. Customers want to hear and believe your story, and believe it’s what they need.
The title of the book itself; “All Marketers Are Liars” is really a lie in itself. Marketers aren’t liars. They are just storytellers. It’s the consumers who are liars. As consumers, we lie to ourselves every day. We lie to ourselves about what we wear, where we live, how we vote and what we do at work. (excerpt from the back of the book)
I think the main thing I love about Seth’s books are that when he explains things he usually tells a short story or example of a real life company or person to help you visualize what he is explaining.
I first read about this book at my friend Shoemoneys blog, if you want to buy it I would highly recommend it. Here’s an amazon link to purchase it, I am using Shoemoneys amazon link so he gets credit for any purchases since he was the one who inspired me to first purchase it.