It seems like I get emails about ppv almost every day now because of the post I made a while back about how great the potential for it is.
If you don’t know what PPV is, read this first.
As complicated as so many people make it seem, PPV is actually very easy. The problem is it’s very time consuming.
One of the most common questions I get is should you target by keywords or urls, and I will say this one more time, there really is no difference. The only proven way I have found to make successful PPV campaigns is to track everything and analyze what’s working and what’s not. Cut out what’s losing you money and keep what isn’t…simple. Again it’s very time consuming if you’re analyzing thousands of keywords/urls but once you get a hang of it and if you have the discipline it is relatively easy.
When it comes to a landing page or direct linking the offer, it really depends on the offer. It also really depends on how you do it. I’m not going to reveal all my tactics I’ve learned on my own but if you think out the box and look at what others are doing it’s really not that hard to figure it out. Always split test, for short form/lead submits direct linking usually works fine. For free trials a long presell is usually necessary but not always. I usually do split tests with a landing page vs. direct linking because you never know.
Think outside the box, try new things, take more risks…the rewards are limitless.