I just want to first state I don’t consider myself an expert on this subject at all but I do know a bit about it and I have mixed views on it.
When I first heard about scrubbing I thought it was horrible and immoral but I don’t feel that way anymore.
I remember jumping to conclusions about advertisers scrubbing my leads if one day my conversion rate dropped…I think a lot of people make this mistake.
Since I’ve started running and building my own lead gen offers in the last 6 months I completely see why scrubbing is necessary.
I’m not saying I agree with it completely but there are circumstances where it is OK.
For instance let’s say you start running a new email submit, you would be stupid to do more than 200 leads a day on it for the first week or so. If you do more expect your 50% conversions to go to 15% the next day. The reason for this is the advertiser needs time to evaluate if your leads will back out or not, they don’t want you killing the offer right away doing 10000 leads a day. The best thing you can do is run it under 200 leads a day for the first week then ask your AM to contact the advertiser and ask if they like your quality, if they do then feel free to pump it.
Sometimes things seem wrong until you realize the big picture. It’s not like advertisers scrub just because they are evil, we all want to make money and if your traffic doesn’t back out for the advertiser than they have no choice but to either scrub your conversions to where it does back out or simply ask you to stop running it.