Are You Over Paying For E-mail Marketing Services?

by Bryn Youngblut on November 17, 2010

I just found out the other day that I have basically being getting ripped off by Aweber for a long time. Maybe it was my fault for not looking into the billing more but the way they outline it makes it seem like it would be accurate. This is not the case.

Did you know Aweber counts all unsubscribed users on your list as part of your list total? Let’s say you have 50,000 people who have unsubscribed, these people would cost you an extra $400 PER MONTH. You can’t even send email to these people yet they want you to pay for them, why? They say it’s because people like to have the unsubscriber data to see where people drop off the list. OK that is a fair enough reasoning, but should they really be billing you for that? If anything make a separate rate for unsubscribed users that would be a lot less.

The only way to not be billed for your unsubscribed users is to delete them from your list.

I don’t know if or what other e-mail marketing companies charge for this but I know GetResponse doesn’t.

Personally I think this is ridiculous and I am glad I switched to GetResponse.

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