At least in my opinion it isn’t. When I’ve wrote about PPV/CPV in the past I always referred to it is a “popup” or “popunder” but this is not what it is. You can argue that it is similar but I disagree. A popup is typically not related to what the person is visiting the particular website for (ex. a poker popunder on a movie site).
Adware on the other hand is like if you were visiting apple.com and a new window opened up an offer for a free iPhone or something related. The user experience is much much better with adware than regular website popups.
Popup = unrelated
Adware = new window with relevant info, product or service
Anyway I just wanted to make that clear in case I had confused anyone about what PPV/CPV really is…yes it’s interrupting people while surfing but for the most part with relevant information or products which could add value to their overall experience.
{ 5 comments… read them below or add one }
yea some folks really mistake adware for spyware.
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Oh by the way, you new logo is rocking. 🙂 nice one.
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I know you’re trying to justify the advertising system, but your general users have no clue what the difference is. And to assume all popups are relevant is nonsense.
Boooooooo on all counts.
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Bryn Youngblut Reply:
October 14th, 2009 at 1:46 pm
You’re right, but all I wanted to do was clarify it too people who may be confused.
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An ad network or site owner could just as easily make their pop-ups consist of the same relevancy as a PPV/CPV network, no?
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There is such a divide with PPV. I’m always so surprised how some people want to hang on to PPV being bad… There is tons of traffic to be had with PPV and these users have agreed to the “interruptions”. The traffic converts well in alot of cases and the campaigns are a breeze to setup and test.
I was talking to a guy yesterday that is setting up a PPV campaign to sell his son’s boyscout popcorn fundraiser. That’s the most creative way I have seen yet to use PPV.
AM’s are missing out if they are not willing to at least test this great traffic source.
~ Corey
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