GET A KEG AT YOUR BOOTH!
This was Convert2Media’s booth at ASE in NYC. If you saw it you probably also saw the ton of people that were constantly around it.
Yeah they had free beer, but that is the point. It gets people to come over and hang around…while their standing there drinking they’re gonna ask questions about your company. Also the more people hanging around your booth makes you look a lot more popular, hence more people will come to check out what all the fuss is about.
You also don’t have to try and stop people walking by because most people will come to you.
All I gotta say is, and I said this at ASE over and over, any smart network has a keg or drinks at their booth!
{ 7 comments… read them below or add one }
Bryn, you are not supposed to share the secret sauce! Thanks for the recognition on the blog post!
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if everyone followed this advice, there are going to be a ton of sloshed people at the next summit.
good times indeed!
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Great times were had while killin’ the keg with the C2M guys.
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i actually signed up for c2m at the booth even after vowing to stop signing up for additional affiliate networks until i had time to run more campaigns. The keg put me over the top and I signed up. Haven’t run any profitable campaigns there YET, but will.
So which network is gonna step it up with a full open bar at the booth? Actually, that’s probably not a good idea……
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I’ve gotta say, although it’s just blunt force image appeal, it still works. Of course, you’ve got to ask what sorts of people these displays attract. You’ve also got to ask what kind of product needs that sort of unrelated draw to bring in people? It’s much like the booth babes (actually it’s almost exactly the same thing). If I’m looking for substance I doubt I’ll find it at one of those booths.
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Yo nub aka. Keith, everyone knows that successful affiliates like beer. period.
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Wow! Very cool marketing stratey. I’m guessing it was extremely popular.
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