I feel like there is a lot of emphasis on partying and having a good time rather than getting as much business done as possible at these events. I for one am guilty of this as I do love to have a good time, especially when in a new city.
To be completely honest I probably didn’t get too much out of ad-tech itself, which is my fault, but I did get some good insight that has helped me re-think certain ways I do things.
As far as new traffic sources go, I found a few I haven’t used so that will be useful to test. I already have my hands full in many as it is so that doesn’t bother me.
I think the most important thing I got out of ad-tech was simply seeing people I already knew and meeting others, constantly building long term relationships that might pay off down the road.
I see too many people asking if it was worth it to go to events like this. It really depends on what you are looking for and if you’re thinking long term. It’s taken me 2 years to realize the long term and slower route is much better. Being the impatient person that I am, it took me a while to adjust to this.
I personally think ad-tech was completely worth it for me and it was great seeing everyone and meeting some awesome new people too.
{ 6 comments… read them below or add one }
You spent time in a California prison with me, of course it was worth it!
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The thing that made the trip was pancakewichs and late night curry after long business meetings !
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I bet you don’t remember most of the times that were “worth it”…. but I guess that’s how you know you had a good time right?
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Events are good for pre-qualifying possible partners, networks, traffic sources. Seeing how people are when they’re pissed.
The real work is done once you get back to the office, which is where 90% of people drop the ball.
So there’s no shame in partying it up till then.
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LOL,
It was an EPIC time!
Look forward to NYC and earlier
Good Times
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I definitely agree that the power of these conferences is in building and maintaining relationships. I found a couple new traffic sources to test but really the most benefit I got has been from the networking.
Nice seeing you for a moment at the PPC.bz biznizzzz… hopefully we can chat a bit more next time.
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