I gotta admit I used to stick to the traditional landing page methods and while they worked good I had no idea what I was missing out on.
There are so many little things you can do to get peoples attention and increase your landers click through rate.
One of the most basic and I feel overlooked thing is background color. I used to always stick to a white background, red header font, black bullet points and a blue call to action. I think someone put this layout in my head way back and while it’s always worked well, my thinking was not open to trying new things.
Not too long ago I met someone who asked my experience with testing background colors…I was like what? I felt pretty stupid for overlooking such a basic thing.
That day I setup rotations on a bunch of my running ppv campaigns testing 4-5 different background colors on each to see the results…I was shocked. I forget the exact numbers but I recall red being one of the best, it increased my CTR more than 5 times.
Shocking The Person
I just read a post by Finch about Shock Marketing Tactics for PPV and he has some really good points and ideas about how to get people to click through to the offer. While getting higher ctr by means of shocking people may not always increase conversions it can’t hurt to try. I’ve used shocking images on facebook for example and while my ads CTR was higher and I got cheaper clicks, the conversion rate for those ads were converting at 1/3 what the others were…so it’s a give and take situation that you can really only determine by testing.
Taking Control Of The Window
Now let me first off say I am not saying this is necessarily allowed on every ppv network but some networks will allow it. If they don’t…well let’s just say it’s not too hard to throw a few lines of code in once a page is approved…
I used to use a different code but I found one recently I like more from a landing page over at PPV Playbook Forums (it’s a great forum with a ton of PPV case study’s and tutorials).
You can adjust the size according to your landing page but this can help a lot if you can’t fit everything you want to0 into the standard ppv window size. It’s also nice to make it larger to suit the offer page that the user will see once they click your call to action…play around a bit and you’ll see what I mean.