I’ve been hesitant to talk about this since not many people do but I think there is lot’s of room in the space so without further adue…
PPV (Pay Per View) is also known as contextual advertising and not many people talk about it, and I have being hesitant too also. Why you may ask? Because it is incredible. You can literally spend $20 and make over $1000 which is a pretty sweet ROI.
PPV is technically Adware, not to get confused with spyware. Adware comes from an ad supported program that a user installed onto their PC, which they agreed to when installing it. PPV allows you to not only bid on keywords but also domains.
Example of setting up a PPV Campaign
The most common ad shown is a full screen popup or if you want popunder.
So let’s say for instance you want to promote a email submit giving away a free Apple iPhone.
For your keywords (I personally prefer targetting websites over keywords) you would be smart to target websites such as:
- apple.com/iphone
- getafreeiphone.org
- getiphoneforfree.com
- etc…
You can see where I’m going with this.
What will happen is when someone with the adware installed visits one of those websites, your popup will come up with your iphone offer. The conversion rate on something like this would be pretty high, and even if it’s low the bids are usually so rediculously cheap (0.0015 cents) that it won’t matter.
That’s really all there is too it, you can set up new campaigns in literally minutes. The only annoying part is waiting for them to get approved which is usually 1 business day.
What PPV networks should I use?
I personally recommend the following three:
You should sign up for all 3 because it can take a few days to get approved.
I’ve learned a few nice tricks while playing around with various PPV networks which I will share shortly so stay tuned for more.
{ 4 trackbacks }
{ 35 comments… read them below or add one }
Sweet! I just signed up for Media Traffic a couple hours ago… I’ll check out the others, too! See ya soon!
Eric Nagels last blog post..2009 Goals & Resolutions
Reply
Nice, some hands on advice! I’ll go ahead and give it a try and let you know how PPV turns out for me.
Reply
Thanks for the heads up bryn :). Def going to check this out. See you at ASW
Benny Tejedas last blog post..Forex Trading a Gamble?
Reply
Awesome! I’ve never experimented with PPV (or even really understood it), but it sounds pretty cool.
Thanks man… I’m gonna test out a couple different things.
Reply
Personally I found PPV was much more successful 1 year ago, however it’s still profitable 🙂
Chriss last blog post..Best Hockey Fight Ever!
Reply
Bryn Youngblut Reply:
January 6th, 2009 at 10:47 am
Oh yeah it’s still huge.
Reply
The only traffic types I’m aware of was search traffic, content traffic and social media traffic. I didn’t know about about this traffic type.
Bryn, it sure sounds convincing but maybe some numbers and figures of your own experiment/campaign may give more light to your claims?
You say its pay per view, do that means you’re charged evertime when the popunder contains your offer?
Hera are few more questions that I’m wondering about
What do you need to setup a PPV/CPV campaign?
landing page? banners?
How about example of popunder offer looks like?
Niche Affiliate Marketings last blog post..2008 My First Big Year in Affiliate Marketing
Reply
Bryn Youngblut Reply:
January 6th, 2009 at 12:09 pm
It’s really basic, essentially all you need is the offer you want to promote and keywords/websites you want to target. You don’t need banners just direct link or your own landing page.
Reply
Bryn,
I applied to MediaTraffic and they are in Canada.
Which network has been great for you?
-G
Niche Affiliate Marketings last blog post..2008 My First Big Year in Affiliate Marketing
Reply
Bryn Youngblut Reply:
January 6th, 2009 at 12:09 pm
Out of those 3 my favourite would be Zango.
Reply
I went a head and created campaign on media traffic. Will see what happens?
As for the keywords and domains, how many we need to have in order to et some traffic? Right now I’m bidding 3 high traffic domains and 3 high traffic keywords. I just want to test my campaign before I open the flood gates.
Niche Affiliate Marketings last blog post..2008 My First Big Year in Affiliate Marketing
Reply
Nice post, Bryn! Thanks for the info.
Tim – Work Plus Faiths last blog post..Update: November Results & New Goal
Reply
Very cool, but are there STILL many people signing up voluntarily for these popup companies?
Dennis Edells last blog post..Do You Have Blank Blog Advertisement Slots?
Reply
I never heard Media Traffic before. I’m gonna try it now.
Thanks for the info, Dennis.
indocontests last blog post..Lemonade Awards
Reply
Thanks Bryn. I heard about PPV somewhere earlier but never really thought about it until this post.
Reply
good stuff , this is a great post , in fact I have joined all 3 , as I remember I had zango my older laptop and it is nearly impossible to get off lol , talk about some hardcore adaware.
jesse grants last blog post..Video Marketing Tips for Seo
Reply
How does the volume on say Zango compare with Google?
xentechs last blog post..Hostgator Web Hosting Review
Reply
Bryn Youngblut Reply:
January 9th, 2009 at 12:54 pm
I don’t think you can really compare the two.
Reply
xentech Reply:
January 9th, 2009 at 12:59 pm
Sorry I worded that very poorly, what I mean is with relatively small niches on Google do you think you could still get worthwhile traffic using PPV, or is this to be used for more popular niches only?
Reply
Bryn Youngblut Reply:
January 9th, 2009 at 1:01 pm
Yes they have a very high amount of volume. Even with smaller niches I have found there to be good volume.
I have been wondering about PPV. Haven’t given it much of a try, but I think I will. Great tip on using site targeting for campaigns and not just search.
Reply
Zango’s traffic is large but be careful what sponsors you use it for as some will term you for using it as they see it being *spyware*. I agree with some of the other posts, it was a lot more valuable 1-2 years ago.
Reply
Can you give some good suggestions for what type of offers to promote?
Reply
Bryn Youngblut Reply:
January 21st, 2009 at 6:29 pm
Anything with a payout over $10
Reply
thanks for this. light bulb’s going on.
Reply
Revenuehit provides contextual advertising to it`s customers from different sources.
We work individually with each client to make your campaign successful and establish strong and long relationship.
We work on PPV basis (pay per view) and pops we deliver come from installed legal adware applications (weather toolbars, games,free software, etc). In other words, everybody wins.
People are entertained for free. And advertisers get consumers who are actually interested in the ads they see.
It makes traffic extremly targeted.Contact us and we`ll work to deliver best traffic to your sites and make your campaigns successful!
revenuehit.com
Reply
Great post!
Your right..People don’t talk about PPV freely on the net. It must be affective. Could you email me some good PPV networks to get started with and some targeting tips, if you don’t mind…
Reply
I am going to try it.
the only question I have is how many people actually downloaded their search engine.
Edgar
Edgars last blog post..Kelly Pavlik vs. Arthur Abraham
Reply
Looking forward to the “few nice tricks” you’ve learned. Are they coming soon?
Reply
You are a very smart person!
Reply
Keep doing what you’re doing!
Reply
Thoughtful post and well written. Please write more on this if you have time.
Reply
I guess I agree with you but maybe if you explained it just a little more I could learn more. Thanks in advance.
Reply
I am quite interested in this aspect of am. Yes, please do write more. I would be interested in knowing an estimate of the cost of start-up for testing purposes. Is there support for this anywhere?
Thanks, Bryn
Reply
Anybody know if I wanted to bookmark your blog do I have to set-up an account for Facebook?
Reply
awesome post! glad i found your site, it was on accident though =/ check mine out if you want. im still really working on it but it should be great soon
Reply
Thanks for this information.. It would take 3 days to get approved? Im trying few other methods sides search and see what sticks. thanks for this great information.
Reply
I have found it incredible how the “nouveau” advertising industry has mangled good principled advertising. “Pay Per View” should have been the model all along … but NOT as presented above.
Above, the author calls “Pop-under” advertising as well as “Pop-over” advertising “Ad ware” (as opposed to ‘malware’ or ‘spyware’) but we’ve always considered these techniques to be “How to Tell if Your Web Site Sucks.”
Because the web industry prostituted itself by bottom-feeding the ad industry to PPC and PPP standards they’ve become a stab in the back for the publisher.
We have taken a different approach. It’s more honorable, and with sufficient traffic and valid content, it can be more profitable — and that’s “Advertising”.
Yes, in the truest sense of the term, that’s pay for ad space and the publisher delivers X number of viewers or subscribers. Simple, eh? Under this system, the publisher can be successful, and the advertiser can be successful. It’s been proven for more than 200 years.
Take for instance the Wall-Street Journal. You pay for your ad, and their entire readership sees it. Consider the Super Bowl game. You pay your $3-million and your ad is seen by dozens of millions.
Can you imagine how stupid it would be if the WSJ or Super Bowl sold their advertising on a “pay per click” or “Pay per sale” basis? Well, obviously there would be NO WSJ or Super Bowl game.
We are one of the few web sites returning to this integrity model. We were tired of sending hundreds of thousands of views and clicks to advertisers for pocket change.
If you think your content and page space has some value, then you might drop the Affiliate myth and PPC myth and adopt the ‘real’ “pay per view” or “per pair of eyes” advertising model and start getting paid what you are worth in stead of prostituting your efforts for a few pieces of change.
’nuff said
🙂
Reply
PPV is very powerful, but very scary if your not tracking properly and careful.
Reply
i am trying media traffic.. runs some comapagins but deactivate all them in one day.. getting no leads.. have to understand it properly… can you help me? what types of offer usualy good to promote? ringtones offer ? weight loss? money making? etc? kindly describe
Thanks
Reply
You need to look at more cpm ppv advertise networks like poponclick.com to see that theres other much more profitable 🙂
Reply
i am using ppv since 5/5/11 and lost few hundreds dollars though i am new at ppv/cpa market.but still hanging up and hoping i will learn it,how to use.
i hve heard peoples making huge profits from ppv and cpa markets.
Reply